WE ARE
Professional
Probelle
About Professional Probelle
From the diverse climates of Canada to the unique challenges of every hair type, we’re committed to bringing you innovative and sophisticated hair care. We blend cutting-edge technology with the finest Brazilian ingredients to create superior formulas that deliver real results.
About Professional Probelle
From the diverse climates of Canada to the unique challenges of every hair type, we’re committed to bringing you innovative and sophisticated hair care. We blend cutting-edge technology with the finest Brazilian ingredients to create superior formulas that deliver real results.
Science in Cosmetic Development
Our commitment to quality is reflected in our state-of-the-art facilities, spanning over 150,000m² of green space, where we meticulously craft over 350 unique hair care solutions. From our origins in Rio de Janeiro’s top salons to becoming a trusted name for Canadian hairdressers, we use advanced technology to deliver multifunctional cosmetics that truly transform your hair.
Elevate Your Beauty. Elevate Your Life
Claudio’s vision for Professional Probelle, born in 2010, was to bring salon-quality hair care to everyone. He invested in the latest technology and the finest ingredients, creating formulas that deliver stunning results. We’re proud to bring this innovation to Canada, with a commitment to sustainability—powering our facilities with solar energy and minimizing our environmental impact. Our cruelty-free products are developed by a team that’s 70% women, who understand the needs of diverse hair types, ensuring that every Professional Probelle product is designed with care and expertise.
Mission:
To create hair care experiences that inspire confidence and celebrate individual beauty, using innovative, sophisticated, and sustainable technology.
Vision:
To empower individuals through the transformative power of Professional Probelle products, becoming a leading cosmetics manufacturer renowned for excellence in Brazil and achieving significant growth in the Canadian market.
Values:
We value: Authentic beauty, honest ingredients, sustainable practices, and creating a supportive community for our customers and team
COMMITMENT AND SUSTAINABLE ACTIONS
We’re passionate about creating a greener future for beauty. At our facilities, we’re powered by solar energy and committed to reducing our environmental footprint through sustainable practices like water reuse and responsible waste management. And, because we love animals, we’re proudly cruelty-free !